by Emmanuella Opara | September 30th 2026 KEY POINTS MAIN STORY Nigerian businesses have been advised to start preparing now for the Black Friday and festive shopping season as changes in how consumers search online make traditional keyword-based advertising less effective. Mr Olumide Balogun, Director, East and West Africa, Google, gave the advice in a … Continue reading Black Friday: Google urges Nigerian businesses to prepare early for festive sales