AppsFlyer’s 16th Performance Index Finds Economic Downturn Caused Declines In App Install Ad Spend Budgets

AppsFlyer’s 16th Performance Index Finds Economic Downturn Caused Declines In App Install Ad Spend Budgets

AppsFlyer has released the 16th edition of its Performance Index, ranking the top media sources in mobile advertising across 11 regions and 22 app categories. The latest version of the Index, which originated in 2015, found the economic downturn had a significant impact on the mobile app media space throughout 2023, as nearly all top … Continue reading AppsFlyer’s 16th Performance Index Finds Economic Downturn Caused Declines In App Install Ad Spend Budgets

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