Apple Overtakes Samsung To Lead Global Smartphone Market In 2025

Apple emerged as the world’s largest smartphone vendor in 2025, overtaking Samsung as global smartphone shipments posted a second consecutive year of growth. Preliminary figures from Counterpoint Research’s Market Monitor show that global smartphone shipments rose by 2% year-on-year, extending the market’s recovery after a prolonged downturn. Apple climbed to the top spot after trailing … Continue reading Apple Overtakes Samsung To Lead Global Smartphone Market In 2025