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“3.2billion TV Viewers Watched Brazil 2014 World Cup” – FIFA

According to final figures from the World Football Governing Body, FIFA and Kantar Me­dia, more than one billion fans tuned in to watch the final of the 2014 FIFA World Cup Brazil, with the competition reaching a global in-home television audience of 3.2 billion people,

An estimated 280 million people around the world watched matches online or on a mobile device, in a sign that more and more fans are embracing new technology for sports content.

The 2014 FIFA World Cup broke several TV audience records in key international markets, including the United States and Germany.

The final between Argentina and eventual champions Germany at­tracted an in-home audience of 695 million, up by 12 per cent on the 2010 final for viewers watching for 20 minutes or more. The total audience for the final, including in-home and out-of-home figures for viewers watching for at least one minute, hit 1.013 billion.

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