Coca-Cola, Toyota, Star, Others Come Out Tops in First ICERTIAS Best Buy Award

Both home-grown and international companies have gained top rankings for price-quality ratio in the first ICERTIAS Best Buy Award survey conducted in Nigeria, as companies and brands ranging from Coca-Cola, Toyota and Star to LG, Cadbury and Shoprite all emerged winners in their respective categories for best price-quality ratio as voted for the first time by Nigerians in the ICERTIAS Best Buy Award survey.

The survey polled respondents on the basis of their personal experience of specified products or service categories in the Nigerian market, and asked what they felt best represented value for their money in terms of price and quality.

Around 40 different non-economic and economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications and finances were addressed in the survey.

According to the The Best Buy Award Survey, conducted by Swiss organisation, ICERTIAS, Coca-Cola (soft drink), Toyota (family cars), First Bank (banking and financial services), Star (beer producer), LG (household appliances), Cadbury (candy producer), Niger Insurance (insurance company), Fan (ice cream), Tecno (smartphone), Mama (rice producer), Mouka (mattress producer), DStv (digital television), Kings (edible oil), Ado Bayero Mall (shopping mall), Mobil (motor oil brand), Dettol (soap producer), Bedmate (furniture retailer), Shoprite (supermarket chain), Swan (spring bottled water) and Jumia (online store) all came first place in their categories in the ICERTIAS Best Buy Award survey.

The poll by ICERTIAS measured the experience and level of satisfaction expressed by surveyed participants with the price-quality ratio of marketed products and services.


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