The national competition was the pre-selection stage to represent Nigeria at the 2014 Cannes Lions International Festival of Creativity to be held in Cannes, in June. The different categories competed for included Media, Film, Design and Public Relations, with entries received from representatives of firms in the marketing communication sub-sector.
The duo of Ophylia Ibekwe and Efetive Eguko flew the flag on behalf of Chain Reactions Nigeria. Their winning presentation, which was adjudged the best by the jury, was a response to a brief to raise funds for a social cause being promoted by a non-governmental organisation. In addition to the trophy that was presented to them for their feat, the two ‘young lions’ will also wear the Nigerian colours as the country’s ambassadors to the Young Lions PR Competition at Cannes, France, in June 2014.
Commenting on the accomplishment, the Chief Strategist, Chain Reactions Nigeria, Israel Opayemi, saluted the duo for their brilliance, which he said, was motivated by their immersion in the company’s core value of ‘can-do spirit.’