Cadbury Pursues Consumer Satisfaction with Bournvita Relaunch

Cadbury Nigeria Plc, producers of Nigeria’s leading cocoa beverage Bournvita, has restated its commitment providing consumers maximum satisfaction with the re-launch of its innovative Bournvita jar.

The company recently repositioned itself for growth with both the re-launch of it’s improved flagship brand, Bournvita and the unveiling of the world’s largest chocolate inflatable jar.

Speaking at the Launch, Mr. Roy Naaman, managing director of Cadbury Nigeria said “The new Bournvita is the company’s response to thr need to grow the food industry despite the challenging business environment”. He further said that his company is committed to meeting the needs of consumers by evolving improved product quality as the needs of consumers evolve with time.

The new Bournvita has been infused with more vitamins, minerals, cocoa and milk to make it more chocolaty and creamy, in line with consumer’s preferences, with the aim of providing the best in nutrition and vitality to develop both the mind and body.

Stakeholders and the consuming public are impressed by the move by Cadbury Nigeria to reposition its products in a highly competitive food/beverages industry.

 

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